Contrary to misconception, setting up SMS marketing is not as complex as you may think. Once you walk yourself through the essentials, it will be easy to send promotional messages to your list. Moreover, an efficient SMS service will lead you to higher leads, engagements, and even sales.
Fortunately, you won’t have to go through hoops to know how to start SMS marketing. In the following sections, we’ll walk you through the different resources that you can prepare on your own.
SMS Marketing Platform
The most important thing that you need to have is an SMS marketing platform. This will serve as your general dashboard for availing of the strategy. In addition, the platform will provide tools for list-building, phone numbers, message editors, and more.
Basically, it will allow you to have all the necessary features.
There are many marketing platforms online. However, one of the best in the market is Textedly.com. You should consider looking into it no matter the size of your business.
Subscribers
Of course, you also need subscribers. These are the market that you managed to turn to leads. They will receive the marketing message that you will send through your provider.
It can be tricky to build a subscriber base, though. First, you need some list-building tools. Here are two of the most used:
Opt-in Form
Opt-in forms are usually sign-up forms that users can find on your website. Here, you ask for a visitor’s phone number in exchange for sending promotional texts. To make the offer more engaging, offer a digital freebie in exchange for signing up. It can be an e-book, learning resource, or likes.
Keyword
Another way of getting subscribers is through keywords. Simply instruct your visitors to send a certain keyword to your business’ phone number if they want to get marketing messages.
Note that you don’t necessarily have to choose just one of the many list-building features. If you can manage, you can actually use every tool possible.
Marketing Phone Number
Your marketing phone number is the number that you will use in sending promotional messages. These come in short-code (5-6 digits), long-codes (11-12 digits), and custom numbers. You can avail of this through your SMS marketing service provider.
Summary
Overall, it’s easy to start SMS marketing. You won’t need to hire another professional or pay for complex services.
To make the process even smoother, consider starting with finding a reliable service provider. It will serve as your overall guide in establishing efficient SMS promotions. For this, our best recommendation points to Textedly com.
Textedly offers high-quality features despite their budget-friendly pricing. Compared to other brands, they will surely give the best value for your money.
